BOB BOYCE
Non-Executive Director
Bob Boyce is one of a handful of Western business pioneers in China and is widely recognized for having built one of China’s most recognized homegrown Western style hospitality brands.
In 1994, Montana native Bob Boyce arrived in Beijing, China, to study Chinese. Even at that time, China was a place with huge potential for adventure and opportunity, though Western food choices were still scarce and hard to come by. In 1999, after several years of studying Chinese and working, Bob set about to fill that void by offering great quality, consistent, and classic Western food and drink. He spent the next 18 years building two distinct Western Food and Beverage brands in the PRC; “blue frog bar and grill” and “KABB Bistro Bar” both of which have become the gold standard for casual Western dining and drinking in China.
In the course of eighteen years in business Mr. Boyce has personally overseen the procurement design and fit out and management of over forty multimillion dollar restaurant projects in China and Macau. He has deep experience in the development of these assets in one of the most completive environments in the world.
As of January, 2017 the company he founded, Blue Horizon Hospitality Group, operated 35 restaurants in 10 cities throughout China, had revenue of seventy five million US dollars per year and employed nearly two thousand team members country-wide. In February of 2017 Mr. Boyce completed the final sale of his shares in the business to a European restaurant Group and completely exited from the business. During his time growing the business in China, Bob maintained an active leadership role in EO (Entrepreneurs Organization) and then YPO (Young Presidents Organization) serving eight years on the leadership committee of the YPO Pan Asian Chapter. Bob is now based in Seattle Washington and is an active investor and advisor.
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